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Posts Tagged ‘Coding’

Having (finally!) started to collect data for the Research project I am now at the stage of initial analysis, using a broad brush stroke approach to identify key themes that present themselves in the data – both expected and unexpected.

So far I am using a relatively straight-forward approach, whereby the coding is more Deductive than Inductive – interviews with Participants have been structured to seek clarify and information about key themes already known/suggested to be an issue in the main Research area – Hand Hygiene.  However, as is common when using Qualitative research methodology tools, Participants have been able to add an additional level of richness and context, following up on points they make, going off on tangents, and providing anecdotal examples to illustrate their views.  Thus, a level of Inductive coding is also occurring, whereby themes outside of those initially ‘sought’ are being noted.  I will then have to assess whether the research would benefit from a further exploration into these themes, or whether, whilst interesting, they may provide more of a distraction at the current time.

Whatever I end up doing I have been very pleased with how the research has started, the information being produced appears rich in value to the project, and it has been very rewarding to discuss issues I’ve as yet only researched in a ‘real-world’ context. 

The next 3 weeks will be providing another wave of data for the project, and thus by the end of June a clearer picture of the Inductive/Deductive framework should be possible, allowing me to plan follow-up interviews and Focus Groups accordingly….

That’s the plan, anyway………..the sunshine definitely helps plan making seem easier…!!

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